{"id":1260,"date":"2016-10-23T18:02:43","date_gmt":"2016-10-23T18:02:43","guid":{"rendered":"http:\/\/www.lepix.org\/free\/?p=1260"},"modified":"2016-10-24T21:17:32","modified_gmt":"2016-10-24T21:17:32","slug":"yu-kai-chou-and-his-gamification-framework","status":"publish","type":"post","link":"https:\/\/lepix.org\/free\/yu-kai-chou-and-his-gamification-framework\/","title":{"rendered":"Yu-kai Chou and his Gamification Framework"},"content":{"rendered":"<p>During this week I participated in a Gamification Design workshop, so I thought\u00a0this could be a good inspiration post to share here. For many of you, this isn&#8217;t nothing new and probably you already are using it, but for those who aren&#8217;t aware, here goes some info.<\/p>\n<p><strong>So what is Gamification?<br \/>\n<\/strong>As the name suggests, it`s a technique based on the same principles of pure gaming, that uses\u00a0elements of\u00a0game in a different context, usually boring, doing it in a Fun way in order to achieve a predefined purpose.<\/p>\n<p><strong>The\u00a0Misunderstanding<br \/>\n<\/strong>For some Gamification is adding Points, Badges and Leaderboards to a product, well for You-Kay Chou that&#8217;s\u00a0not the way.<\/p>\n<p class=\"site-description\"><strong>You-Kay Chou<\/strong> is an\u00a0entrepreneur, speaker, and gamification pioneer,\u00a0that\u00a0became obsessed with the combination of how to make games more productive, and simultaneously, how to make life more fun. So he is focused in explore\u00a0how to use Gamification to make a positive impact on our\u00a0work and life.<\/p>\n<p class=\"site-description\"><a href=\"http:\/\/yukaichou.com\/\" target=\"_blank\" rel=\"home\">Yu-kai Chou: Gamification &amp; Behavioral Design<\/a><\/p>\n<p class=\"site-description\"><strong>Octalysis<\/strong><br \/>\nYou-Kay Chou created\u00a0<a href=\"http:\/\/www.yukaichou.com\/octalysis-tool\/\" target=\"_blank\">Octalysis<\/a>,\u00a0his own gamification framework. Based on his experience and\u00a0tries to improve the gamification design process, and with this tool he enables\u00a0users to develop the Octalysis for their\u00a0own product\/process based on eight core drives. You can get more info on is site\u00a0<a href=\"http:\/\/www.yukaichou.com\/\" target=\"_blank\">www.yukaichou.com<\/a>.<\/p>\n<p class=\"site-description\">Here you can see an example of Oclalysis applied to Facebook.<\/p>\n<div id=\"attachment_1281\" style=\"width: 1083px\" class=\"wp-caption alignnone\"><img data-recalc-dims=\"1\" decoding=\"async\" aria-describedby=\"caption-attachment-1281\" data-attachment-id=\"1281\" data-permalink=\"https:\/\/lepix.org\/free\/yu-kai-chou-and-his-gamification-framework\/octalysis-tool\/\" data-orig-file=\"https:\/\/i0.wp.com\/lepix.org\/free\/wp-content\/uploads\/2016\/10\/octalysis-tool.jpg?fit=1073%2C723&amp;ssl=1\" data-orig-size=\"1073,723\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"octalysis-tool\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/lepix.org\/free\/wp-content\/uploads\/2016\/10\/octalysis-tool.jpg?fit=980%2C660&amp;ssl=1\" loading=\"lazy\" class=\"wp-image-1281 size-full\" src=\"https:\/\/i0.wp.com\/lepix.org\/free\/wp-content\/uploads\/2016\/10\/octalysis-tool.jpg?resize=980%2C660&#038;ssl=1\" alt=\"octalysis-tool\" width=\"980\" height=\"660\" srcset=\"https:\/\/i0.wp.com\/lepix.org\/free\/wp-content\/uploads\/2016\/10\/octalysis-tool.jpg?w=1073&amp;ssl=1 1073w, https:\/\/i0.wp.com\/lepix.org\/free\/wp-content\/uploads\/2016\/10\/octalysis-tool.jpg?resize=300%2C202&amp;ssl=1 300w, https:\/\/i0.wp.com\/lepix.org\/free\/wp-content\/uploads\/2016\/10\/octalysis-tool.jpg?resize=768%2C517&amp;ssl=1 768w, https:\/\/i0.wp.com\/lepix.org\/free\/wp-content\/uploads\/2016\/10\/octalysis-tool.jpg?resize=1024%2C690&amp;ssl=1 1024w, https:\/\/i0.wp.com\/lepix.org\/free\/wp-content\/uploads\/2016\/10\/octalysis-tool.jpg?resize=150%2C101&amp;ssl=1 150w\" sizes=\"auto, (max-width: 980px) 100vw, 980px\" \/><p id=\"caption-attachment-1281\" class=\"wp-caption-text\">You-Kay Chou &#8211; Octalysis framework example with Facebook<\/p><\/div>\n<p>Gamification is\u00a0being used with success for many different purposes, by companies, ONG, governments, scientists.<\/p>\n<p>&nbsp;<\/p>\n<p><strong>Foldit Solves puzzles for science<br \/>\n<\/strong>This is one of the most impressive and\u00a0successful examples\u00a0of Gamification, Foldit is a revolutionary crowdsourcing computer game enabling <em>you<\/em> to contribute to important scientific research.<\/p>\n<p>Become a foldit \u00a0player here <a href=\"https:\/\/fold.it\" target=\"_blank\">https:\/\/fold.it\/<\/a><\/p>\n<p>In 2011, Foldit players helped decipher the <a title=\"Crystal structure\" href=\"https:\/\/en.wikipedia.org\/wiki\/Crystal_structure\" target=\"_blank\">crystal structure<\/a> of the <a class=\"mw-redirect\" title=\"Mason-Pfizer monkey virus\" href=\"https:\/\/en.wikipedia.org\/wiki\/Mason-Pfizer_monkey_virus\" target=\"_blank\">Mason-Pfizer monkey virus<\/a> (M-PMV) <a title=\"Retrovirus\" href=\"https:\/\/en.wikipedia.org\/wiki\/Retrovirus\" target=\"_blank\">retroviral<\/a> <a title=\"Protease\" href=\"https:\/\/en.wikipedia.org\/wiki\/Protease\">protease<\/a>, an <a class=\"mw-redirect\" title=\"AIDS\" href=\"https:\/\/en.wikipedia.org\/wiki\/AIDS\" target=\"_blank\">AIDS<\/a>-causing monkey <a title=\"Virus\" href=\"https:\/\/en.wikipedia.org\/wiki\/Virus\" target=\"_blank\">virus<\/a>, a scientific problem that had been unsolved for 15 years. Although the puzzle was available for three weeks, players produced an accurate 3D model of the <a title=\"Enzyme\" href=\"https:\/\/en.wikipedia.org\/wiki\/Enzyme\" target=\"_blank\">enzyme<\/a> in just ten days. ( .. in Wikipedia ).<\/p>\n<p>&nbsp;<\/p>\n\n<div data-mode=\"normal\" data-provider=\"youtube\" id=\"arve-youtube-bo99jjnfda8\" class=\"arve\">\n\t<div class=\"arve-inner\">\n\t\t<div class=\"arve-embed arve-embed--has-aspect-ratio\">\n\t\t\t<div class=\"arve-ar\" style=\"padding-top:56.250000%\"><\/div>\n\t\t\t<iframe allow=\"accelerometer &apos;none&apos;;autoplay &apos;none&apos;;bluetooth &apos;none&apos;;browsing-topics &apos;none&apos;;camera &apos;none&apos;;clipboard-read &apos;none&apos;;clipboard-write;display-capture &apos;none&apos;;encrypted-media &apos;none&apos;;gamepad &apos;none&apos;;geolocation &apos;none&apos;;gyroscope &apos;none&apos;;hid &apos;none&apos;;identity-credentials-get &apos;none&apos;;idle-detection &apos;none&apos;;keyboard-map &apos;none&apos;;local-fonts;magnetometer &apos;none&apos;;microphone &apos;none&apos;;midi &apos;none&apos;;otp-credentials &apos;none&apos;;payment &apos;none&apos;;picture-in-picture;publickey-credentials-create &apos;none&apos;;publickey-credentials-get &apos;none&apos;;screen-wake-lock &apos;none&apos;;serial &apos;none&apos;;summarizer &apos;none&apos;;sync-xhr;usb &apos;none&apos;;web-share;window-management &apos;none&apos;;xr-spatial-tracking &apos;none&apos;;\" allowfullscreen=\"\" class=\"arve-iframe fitvidsignore\" credentialless data-arve=\"arve-youtube-bo99jjnfda8\" data-lenis-prevent=\"\" data-src-no-ap=\"https:\/\/www.youtube-nocookie.com\/embed\/bo99JjnfdA8?iv_load_policy=3&amp;modestbranding=1&amp;rel=0&amp;autohide=1&amp;playsinline=0&amp;autoplay=0\" frameborder=\"0\" height=\"0\" loading=\"lazy\" name=\"\" referrerpolicy=\"strict-origin-when-cross-origin\" sandbox=\"allow-scripts allow-same-origin allow-presentation allow-popups allow-popups-to-escape-sandbox\" scrolling=\"no\" src=\"https:\/\/www.youtube-nocookie.com\/embed\/bo99JjnfdA8?iv_load_policy=3&#038;modestbranding=1&#038;rel=0&#038;autohide=1&#038;playsinline=0&#038;autoplay=0\" title=\"An introduction do Foldit\" width=\"0\"><\/iframe>\n\t\t\t\n\t\t<\/div>\n\t\t\n\t<\/div>\n\t\n\t\n\t<script type=\"application\/ld+json\">{\"@context\":\"http:\\\/\\\/schema.org\\\/\",\"@id\":\"https:\\\/\\\/lepix.org\\\/free\\\/yu-kai-chou-and-his-gamification-framework\\\/#arve-youtube-bo99jjnfda8\",\"type\":\"VideoObject\",\"embedURL\":\"https:\\\/\\\/www.youtube-nocookie.com\\\/embed\\\/bo99JjnfdA8?iv_load_policy=3&modestbranding=1&rel=0&autohide=1&playsinline=0&autoplay=0\",\"name\":\"An introduction do Foldit\"}<\/script>\n\t\n<\/div>\n<p>&nbsp;<\/p>\n<div id=\"post_paragraph_title_56\" class=\"post_paragraph_title\">\n<p class=\"blog_paragraph_title grandstander orange\"><strong>Dragonbox &#8211; Bringing math to life\u00a0<\/strong><br \/>\nCo-founded by Jean-Baptiste Huynh, a math teacher who was frustrated because he felt he was failing his students. Traditional teaching methods were simply not working for his students so he decided to innovate. His research lead him to a simple, but powerful learning strategy:<strong> play!<\/strong> A few years later, DragonBox Algebra was born and has been widely praised as one of the most innovative math learning games of all time.<\/p>\n<p>Get the game here &#8211;\u00a0<a href=\"http:\/\/dragonbox.com\/\" target=\"_blank\">http:\/\/dragonbox.com\/<\/a><\/p>\n<\/div>\n\n<div data-mode=\"normal\" data-provider=\"youtube\" id=\"arve-youtube-hghdbukmuie\" class=\"arve\">\n\t<div class=\"arve-inner\">\n\t\t<div class=\"arve-embed arve-embed--has-aspect-ratio\">\n\t\t\t<div class=\"arve-ar\" style=\"padding-top:56.250000%\"><\/div>\n\t\t\t<iframe allow=\"accelerometer &apos;none&apos;;autoplay &apos;none&apos;;bluetooth &apos;none&apos;;browsing-topics &apos;none&apos;;camera &apos;none&apos;;clipboard-read &apos;none&apos;;clipboard-write;display-capture &apos;none&apos;;encrypted-media &apos;none&apos;;gamepad &apos;none&apos;;geolocation &apos;none&apos;;gyroscope &apos;none&apos;;hid &apos;none&apos;;identity-credentials-get &apos;none&apos;;idle-detection &apos;none&apos;;keyboard-map &apos;none&apos;;local-fonts;magnetometer &apos;none&apos;;microphone &apos;none&apos;;midi &apos;none&apos;;otp-credentials &apos;none&apos;;payment &apos;none&apos;;picture-in-picture;publickey-credentials-create &apos;none&apos;;publickey-credentials-get &apos;none&apos;;screen-wake-lock &apos;none&apos;;serial &apos;none&apos;;summarizer &apos;none&apos;;sync-xhr;usb &apos;none&apos;;web-share;window-management &apos;none&apos;;xr-spatial-tracking &apos;none&apos;;\" allowfullscreen=\"\" class=\"arve-iframe fitvidsignore\" credentialless data-arve=\"arve-youtube-hghdbukmuie\" data-lenis-prevent=\"\" data-src-no-ap=\"https:\/\/www.youtube-nocookie.com\/embed\/hGHDBUkmUIE?iv_load_policy=3&amp;modestbranding=1&amp;rel=0&amp;autohide=1&amp;playsinline=0&amp;autoplay=0\" frameborder=\"0\" height=\"0\" loading=\"lazy\" name=\"\" referrerpolicy=\"strict-origin-when-cross-origin\" sandbox=\"allow-scripts allow-same-origin allow-presentation allow-popups allow-popups-to-escape-sandbox\" scrolling=\"no\" src=\"https:\/\/www.youtube-nocookie.com\/embed\/hGHDBUkmUIE?iv_load_policy=3&#038;modestbranding=1&#038;rel=0&#038;autohide=1&#038;playsinline=0&#038;autoplay=0\" title=\"DragonBox Algebra - Official Trailer\" width=\"0\"><\/iframe>\n\t\t\t\n\t\t<\/div>\n\t\t\n\t<\/div>\n\t\n\t\n\t<script type=\"application\/ld+json\">{\"@context\":\"http:\\\/\\\/schema.org\\\/\",\"@id\":\"https:\\\/\\\/lepix.org\\\/free\\\/yu-kai-chou-and-his-gamification-framework\\\/#arve-youtube-hghdbukmuie\",\"type\":\"VideoObject\",\"embedURL\":\"https:\\\/\\\/www.youtube-nocookie.com\\\/embed\\\/hGHDBUkmUIE?iv_load_policy=3&modestbranding=1&rel=0&autohide=1&playsinline=0&autoplay=0\",\"name\":\"DragonBox Algebra - Official Trailer\"}<\/script>\n\t\n<\/div>\n<p>&nbsp;<\/p>\n<p><strong>Speed Camera Lottery reduces the average speed of drivers<br \/>\n<\/strong>Another cool example of Gamification success is this project, the objective was to reduce the average speed of drivers, so each time you pass the camera radar under the speed limit you will be\u00a0able to gain a money price, that you will receive at home. The price money comes from the builds to the other drivers that did not respect the speed limits.<\/p>\n<p>&nbsp;<\/p>\n\n<div data-mode=\"normal\" data-provider=\"youtube\" id=\"arve-youtube-iynzhwwjxaa\" class=\"arve\">\n\t<div class=\"arve-inner\">\n\t\t<div class=\"arve-embed arve-embed--has-aspect-ratio\">\n\t\t\t<div class=\"arve-ar\" style=\"padding-top:56.250000%\"><\/div>\n\t\t\t<iframe allow=\"accelerometer &apos;none&apos;;autoplay &apos;none&apos;;bluetooth &apos;none&apos;;browsing-topics &apos;none&apos;;camera &apos;none&apos;;clipboard-read &apos;none&apos;;clipboard-write;display-capture &apos;none&apos;;encrypted-media &apos;none&apos;;gamepad &apos;none&apos;;geolocation &apos;none&apos;;gyroscope &apos;none&apos;;hid &apos;none&apos;;identity-credentials-get &apos;none&apos;;idle-detection &apos;none&apos;;keyboard-map &apos;none&apos;;local-fonts;magnetometer &apos;none&apos;;microphone &apos;none&apos;;midi &apos;none&apos;;otp-credentials &apos;none&apos;;payment &apos;none&apos;;picture-in-picture;publickey-credentials-create &apos;none&apos;;publickey-credentials-get &apos;none&apos;;screen-wake-lock &apos;none&apos;;serial &apos;none&apos;;summarizer &apos;none&apos;;sync-xhr;usb &apos;none&apos;;web-share;window-management &apos;none&apos;;xr-spatial-tracking &apos;none&apos;;\" allowfullscreen=\"\" class=\"arve-iframe fitvidsignore\" credentialless data-arve=\"arve-youtube-iynzhwwjxaa\" data-lenis-prevent=\"\" data-src-no-ap=\"https:\/\/www.youtube-nocookie.com\/embed\/iynzHWwJXaA?iv_load_policy=3&amp;modestbranding=1&amp;rel=0&amp;autohide=1&amp;playsinline=0&amp;autoplay=0\" frameborder=\"0\" height=\"0\" loading=\"lazy\" name=\"\" referrerpolicy=\"strict-origin-when-cross-origin\" sandbox=\"allow-scripts allow-same-origin allow-presentation allow-popups allow-popups-to-escape-sandbox\" scrolling=\"no\" src=\"https:\/\/www.youtube-nocookie.com\/embed\/iynzHWwJXaA?iv_load_policy=3&#038;modestbranding=1&#038;rel=0&#038;autohide=1&#038;playsinline=0&#038;autoplay=0\" title=\"The Speed Camera Lottery - The Fun Theory\" width=\"0\"><\/iframe>\n\t\t\t\n\t\t<\/div>\n\t\t\n\t<\/div>\n\t\n\t\n\t<script type=\"application\/ld+json\">{\"@context\":\"http:\\\/\\\/schema.org\\\/\",\"@id\":\"https:\\\/\\\/lepix.org\\\/free\\\/yu-kai-chou-and-his-gamification-framework\\\/#arve-youtube-iynzhwwjxaa\",\"type\":\"VideoObject\",\"embedURL\":\"https:\\\/\\\/www.youtube-nocookie.com\\\/embed\\\/iynzHWwJXaA?iv_load_policy=3&modestbranding=1&rel=0&autohide=1&playsinline=0&autoplay=0\",\"name\":\"The Speed Camera Lottery - The Fun Theory\"}<\/script>\n\t\n<\/div>\n<p>So let&#8217;s make a better world\u00a0having Fun with Gamification<\/p>\n","protected":false},"excerpt":{"rendered":"<p>During this week I participated in a Gamification Design workshop, so I thought\u00a0this could be a good inspiration post to share here. For many of you, this isn&#8217;t nothing new and probably you already are using it, but for those who aren&#8217;t aware, here goes some info. So what is Gamification? As the name suggests, [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":1279,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"video","meta":{"nf_dc_page":"","_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[160,152],"tags":[77,326,154,327,332,325,328,320,331,322,158,159,329,16,330,323,321,324],"class_list":["post-1260","post","type-post","status-publish","format-video","has-post-thumbnail","hentry","category-iconic-designers","category-inspiration","tag-art","tag-camera-lottery","tag-design-icons","tag-dragon-box","tag-fold-it","tag-foldit","tag-game","tag-gamification","tag-gamification-framework","tag-gaming","tag-graphic-design","tag-inspiration","tag-learning","tag-lepix-org","tag-motivating","tag-octalysis","tag-science","tag-you-kay-chou","post_format-post-format-video","loop-entry","clr"],"aioseo_notices":[],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/lepix.org\/free\/wp-content\/uploads\/2016\/10\/Yu-Kai-The-Gamification-Guru.jpg?fit=1014%2C487&ssl=1","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p5NRH4-kk","jetpack-related-posts":[],"jetpack_likes_enabled":true,"_links":{"self":[{"href":"https:\/\/lepix.org\/free\/wp-json\/wp\/v2\/posts\/1260","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/lepix.org\/free\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/lepix.org\/free\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/lepix.org\/free\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/lepix.org\/free\/wp-json\/wp\/v2\/comments?post=1260"}],"version-history":[{"count":5,"href":"https:\/\/lepix.org\/free\/wp-json\/wp\/v2\/posts\/1260\/revisions"}],"predecessor-version":[{"id":1283,"href":"https:\/\/lepix.org\/free\/wp-json\/wp\/v2\/posts\/1260\/revisions\/1283"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/lepix.org\/free\/wp-json\/wp\/v2\/media\/1279"}],"wp:attachment":[{"href":"https:\/\/lepix.org\/free\/wp-json\/wp\/v2\/media?parent=1260"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/lepix.org\/free\/wp-json\/wp\/v2\/categories?post=1260"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/lepix.org\/free\/wp-json\/wp\/v2\/tags?post=1260"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}